Aside from evoking positive emotions, a multi-sensory effect includes texture, smell, and color. Flowers were the only way nature communicated with us, to tell us how to predict food growing, a new possibility of demonstrating life. So in Zahra, we associate flowers with hope, love, passion, thoughtfulness, and a chance to give more, to tell more, and to be more intuitive. As Flowers don’t just tell, they bring color to the world.